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Research papers

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007
Authors: Evelyne Rédier, Sandrine McClure
Company: Reperes
November 14, 2007
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Citation

Rédier and McClure (2007a, November 14). Let the product talk. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-the-product-talk